Digital Marketing

Turn Clicks into Customers, and Customers into Loyal Fans

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What Exactly Is Digital Marketing

In today’s fast changing business world, almost everything has shifted online, whether it’s people searching for products or services, interacting with brands, social media, reading news, learn something, watching videos, or making purchase decisions. In fact, as of 2025, more than 5.3 billion people use the internet daily. Do you know? nearly 70% of all purchase decisions start with an online search.

So, when we talk about digital marketing, we’re really talking about positioning your business right in front of your massive audience and potential customers. But remember, not randomly, but with strategy, the right person, precision, and exactly when needed.

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Why It’s Crucial for Every Business

If we divide the digital business, then there are only three types of business Product, Service and blog/information. It is the practice of promoting your business using online platforms like Google, social media, email, and websites, to reach potential customers where they spend their time. It’s a great and effective way to know you exist.

Without traditional marketing (billboards, flyers, physical stores, or TV ads), digital marketing allows you to target the right people, at the right time, with the right message, and Smart, measure every single result. Fully transparent.

Who We Are

At Incodit, we make online growth simple and exciting! We don’t just run ads or post content, we connect your business with real people who want what you offer. 

From SEO and PPC to social media and emails, we help you get noticed, build trust, and grow fast. Step by step, we turn your clicks into happy customers and your customers into loyal fans who love your brand.

Our Digital Marketing Solutions

So, now you know what digital marketing is and why you need this. Now we need to know the digital strategies. We don’t believe that “One size fits all“. Every business is different. So, it’s normal that this digital strategy should not be the same. Here is what we offer for you and why it matters for your business and success.

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Search Engine Optimization (SEO)

It’s called an organic process. Search Engine Optimization helps your website rank higher on Google or other search engines. So, people can find you easily and organically, without paying huge money for every click. Since 75% of users never scroll past page one, it’s very important to stay on the first page for target keywords. Our SEO process includes:

  • Website & Technical Audit, Basic setup
  • Keyword Research, On-page SEO, Local SEO
  • Content Optimization, E-Commerce SEO
  • Link Building, Citation, Guest Post
  • Ongoing Tracking and keep updated.

Result: Higher rankings, more traffic, More sales/leads, and steady long-term growth.

PPC – Pay Per Click Advertising

Now, SEO is a long-term game. Because it’s organic and takes time to grow. But if you want instant visibility, PPC is the way to go. PPC means you pay only when someone clicks your ad, not just for impressions or views. For example, let’s say you’re a real estate company. With PPC, we can target people who are literally searching “buy apartments in California.” We just need to show up in front of them instantly. Our PPC strategy involves:

  • Main Target like keyword, location, age, and interest.
  • Ad text that captures attention immediately.
  • Landing Page for calls or signups
  • A/B Testing to improve performance.

Result: PPC can deliver results almost immediately, and with the right optimization, it can give an ROI of 200 – 400%.

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Social Media Marketing

Okay, let’s talk about social media. Right now, more than 4.9 billion people are active on social media. That means platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok aren’t just entertainment spaces, they’re massive marketing places. It’s showing your brand’s personality, your values, and what makes you different. It’s not just posting random things, it’s about building relationships. Here’s how we handle it:

  • We create a strategy based on your audience.
  • We design content that’s attractive, consistent, and relevant.
  • Engage with your community. Comments, messages, and interactions matter.
  • Paid campaigns that target your exact customers.

Result: Over time, this helps you build a loyal audience, people who not only follow you but actually care about your brand.

Content Marketing

SEO means how people find you and social media is how they know you. And the content marketing is how they understand and trust you. Content marketing is all about creating valuable, educational information as an expert. We use blogs, videos, infographics, and even short guides to help your audience learn and solve their problems.

For example, let’s say you’re a fitness brand. We might create a blog called “5 Easy Ways to Stay Fit Without a Gym. ”People read it, trust your advice. They understand and feel they need to stay fit, and they are ready to buy fitness equipment. That’s the power of content. If a business publishes regular, high-quality blogs, it gets 67% more leads, and websites with videos can improve conversions by 80%. So, when you give value first, the sales follow naturally.

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Email Marketing

Now, another great strategy. E-mail isn’t dead. In fact, it’s stronger than ever. When someone gives you their email, it means they want to listen to you and trust you. Theny allows you into their inbox. That’s a big deal. We send out personalized messages, product updates, offers, or even newsletters that add value. We ensure each email goes out at the perfect time to the right person.

Do you know? E-mail marketing gives an average ROI of $42 for every $1 spent. That’s unbeatable. We handle everything from audience segmentation to email design, automation, and tracking open and click rates.

Verified Client Feedback

Kevin
Kevin
Upwork
Balbinder is the best of the best. We will continue to work with him whenever he is available.
Scott
Scott
Upwork
Balbinder offers great support and is a wealth of knowledge. Highly recommended.
Mert
Mert
Upwork
Working with Balbinder on our website has been a truly outstanding experience, he is highly responsive, incredibly helpful, and deeply knowledgeable in creating healthcare-focused websites.
Rob
Rob
Upwork
Was a pleasure to work with! Really knows his stuff and was super helpful!
Mark
Mark
Upwork
His expertise, professionalism, and ability to deliver quality work in such a short time frame were truly outstanding. I will definitely hire him again in the future. Highly recommended!
Acland
Acland
Upwork
We have contracted Balbinder to work on our various projects for a number of years as he is the best, easy to work with and very responsive.

Frequently Asked Questions

Can small businesses benefit?

Yes, it works for businesses of any size.

Depends on the service; ads show fast, SEO takes a few months.

Costs vary, we create plans to match your goals and budget.

Yes, a functional, fast, and mobile-friendly website improves results.

Contact us or book a free strategy session.

Higher rankings mean more organic traffic and leads.

Typically 3–6 months for noticeable results.

Yes, by bringing targeted traffic to your website.

Traffic and leads can appear within days.

Images, videos, stories, polls, and interactive posts.

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